Winners Announced

Discover More Campaign Winner

In May 2016, the Discover More campaign was launched across the Asia Pacific region to offer riders a touring experience on a Harley-Davidson Motorcycle. The campaign, which was first launched in Australia and New Zealand, and then rolled out to India, Asia Emerging Markets, China and finally Japan, includes an extended test ride at our dealerships and a chance to win a 15-day all-expenses-paid trip to the United States of America. Winners will begin their journey of the 15-day touring adventure in the Mid-West of America and wind their way down historic U.S. Route 66 ending in Southern California in an authorized Harley-Davidson guided tour.


Congratulations to Cesare Tagliaferri, the winner of the Harley-Davidson Discover More Campaign (Asia Emerging Markets Region).


Cesare's submission was chosen out of many entries because of the creativity, connectedness between caption and image as well as that unmistakable H-D flavor that he'd captured in his contest entry. 


Cesare Tagliaferri (Singapore)

Discover More

"Riding the Road Glide Special made me see and feel my city under a different light, wiped off the familiar sensations and gave me back the sense of wonder." Cesare Tagliaferri


As part of the prize, Cesare will receive the following items:

A trip to Chicago, USA, in May 2017 including:

                    i.         return economy flights from your nearest international airport to Chicago and returning from Los Angeles, including all airline and airport taxes;

                    ii.        a 15 day guided authorised Harley-Davidson tour across the US, from the Mid-West to Southern California;

                   iii.        use of a HARLEY-DAVIDSON motorcycle for the duration of the prize

                   iv.        accommodation for 17 nights in various cities across the United States; and

                    v.        USD$1,000 spending money

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