H-D STREET™ ICE RACES AT X GAMES ASPEN
Harley-Davidson teams up with ESPN to feature ice racing at the Aspen Winter X Games 2014, where new Harley-Davidson Street 750 motorcycles tore up the ice at extreme speeds.
Dino Bernacchi, the Director of North American Marketing Communications for Harley-Davidson explains, "Harley-Davidson has been pioneering action sports since before they were even defined as action sports... In fact, archive photos in the Harley-Davidson Museum show enthusiasts racing on frozen lakes almost a century ago, so it’s exciting to see us back racing on ice with a new generation of riders - on the newest addition to the Dark Custom motorcycle lineup."
We modified several H-D Street 750 motorcycles by adding steel screws to the tires and let the world’s best flat track racers tear up the ice. We think fans will be captivated by the extreme attitude and beauty they’ll see on the ice." Bernacchi says.
While it's difficult to pin down when and where someone had the bright idea of putting a motorcycle on ice, the first records of ice racing date from Sweden in 1924. Today, ice racing is primarily on quarter-mile, half-mile and road course tracks set up on frozen lakes or indoor arenas.
Fans are invited to weigh in through social media to determine if this thrill ride should become a mainstay of competition in future Winter X Games. "While we think ice racing is hardcore, it's only fitting that Harley-Davidson is having extreme sports fans around the world help decide the fate of the X Games sport", says Bernacchi. Have your say on twitter, and don't forget the hashtag: #XGIceRace