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HARLEY-DAVIDSON 100TH ANNIVERSARY CELEBRATION TO HIT SEVERAL HIGH NOTES WITH COOL CAST OF PERFORMERS

Milwaukee, WI (August 11, 2003) - The Milwaukee area will truly become hog heaven this summer as thousands of motorcycle enthusiasts from around the world converge on the city for one of the biggest birthday parties ever. Fans will celebrate the 100th Anniversary of Harley-Davidson with non-stop, live musical performances for all members of the family, setting the stage for the next 100 years of great motorcycles.

Foot-stomping, feel-good tunes have been a staple of Harley-Davidson events for years, and the entertainment at the Celebration will be no different. Each day, 10 stages of live musical acts will rock the Henry W. Maier Festival Park (Summerfest Grounds) on the shores of Lake Michigan. Legendary bands Kansas, 38 Special, The Doobie Brothers, and REO Speedwagon will jam with signature Harley-Davidson musings, while Peter Frampton, Joan Jett, Poison, Montgomery Gentry and Billy Idol will offer an eclectic mix of styles and rhythms that appeal to everyone.

For (Harley Owners Group) H.O.G. members, there is an exclusive party that runs concurrently with the three-day Celebration that no H.O.G. member will want to miss. The H.O.G. 20th Anniversary will be held at the Washington County Fair Park (approximately 30 miles north of Milwaukee) beginning on Wednesday, August 27. Dubbed CLUB H.O.G. XX, the H.O.G. 20th Anniversary party will be free to all H.O.G. members and will include top-name entertainment including B.B. King and Jeff Beck, The Fabulous Thunderbirds and Kenny Wayne Shepherd.

Music is just a part of the Harley-Davidson 100th Anniversary Celebration. The Celebration will take place Thursday, August 28 through Saturday, August 30, and will include three ticketed events and a series of free activities to excite enthusiasts and Milwaukee residents alike. Along with the live entertainment, the Summerfest Grounds will host an auction to benefit the Muscular Dystrophy Association, stunt and drill teams, and much more.

A short distance up the Lake Michigan shore, fans will find more than 80,000 square feet of museum-quality exhibits (Journey, Culture, Machine and Ride) from the Company’s worldwide Open Road Tour. The Celebration continues inside the spectacular Milwaukee Art Museum, which serves as the perfect location for the Motor Company's first-ever exhibit on product styling, design and development.

In addition to the ticketed events, Harley-Davidson will offer free activities at local Harley-Davidson Motor Company facilities including: the Juneau Avenue corporate headquarters, the Pilgrim Road and Capitol Drive Powertrain Operations, the Product Development Center, and the Franklin Parts and Accessories Distribution Center.

Harley-Davidson’s 100th Anniversary events will raise funds to help find a cure for muscular dystrophy, and aid research and program services for children and adults with muscular diseases. Since 1980, the Harley-Davidson family of customers, dealers and employees has raised nearly $40 million for the Muscular Dystrophy Association (MDA).

A complete listing of Harley-Davidson’s 100th Anniversary entertainment lineup and other activities in and around Milwaukee can be found on www.harley-davidson.com.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley-Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.

 

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Harley-Davidson 100th Anniversary Milwaukee Entertainment Schedule

Summerfest Grounds

Thursday, Aug. 28

  • Kansas
  • Eddie Money
  • Susan Tedeschi
  • 38 Special
  • Tommy Castro
  • Lonnie Brooks

Friday, Aug. 29

  • Peter Frampton
  • Poison
  • Doobie Brothers
  • Joan Jett
  • Craig Chaquico

Saturday, Aug. 30

  • Billy Idol
  • REO Speedwagon
  • Styx
  • Montgomery Gentry
  • Steppenwolf

The Harley-Davidson Experience (Veteran’s Park)

Thursday, Aug. 28

  • Ronnie Nyles

Friday, Aug. 29

  • Joy Ride
  • Childhood
  • John Gaar Band
  • Joe D’Urso

Saturday, Aug. 30

  • Kojo
  • The Buzzhorn
  • The Love Monkeys

 

H.O.G. XX (Exclusive H.O.G. event at Washington County Fairgrounds)

Wednesday, Aug. 27

  • Ecuador Manta
  • Mississippi Cactus
  • Little Jimmy and the Blackbirds
  • Jamie Jess
  • Jan James
  • Bluehand
  • Parts Rock and Accessories Roll
  • B.B. King and Jeff Beck

Thursday, Aug. 28

  • Ecuador Manta
  • Mississippi Cactus
  • Lukyn Skywyrd
  • Parts Rock and Accessories Roll
  • Herb Dixon
  • Jamie Jess
  • Little Jimmy and the Blackbirds
  • The Fabulous Thunderbirds

Friday, Aug. 29

  • Kenny Wayne Shepherd

Saturday, Aug. 30

  • Funk Brothers

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